Ascent Student Loans Rebrand

This rebrand project was a nine week, intensive, three person group rebrand for the real company Ascent Student Loans. At the beginning we did research and cast a wide net of possible ideas. Each week we had the opportunity to bring our research and concepts before Ascent’s lead designer and a panel of design professionals to critique our work. As a team we collaborated to create a new logo that pushed the limits while clearly communicating the company’s core values.