Etsy Rebrand

Etsy is an e-commerce website focused on promoting unique small businesses that offer handmade goods, vintage items and crafts supplies for sale. At the time of redesigning the Etsy website, the website offered a dysfunctional user experience through multiple tabs opening when searching items, overwhelming side tabs and lacked emphasis on the purpose of the website to connect users to unique sellers. I focused the design of the new website to highlight the unique work of the makers who sell on Etsy and to create a site easily navigated by customers looking to invest in one of a kind creations.